Information seeking behaviour of soybean growers

There were distinct pattern of information source seeking by Soybean growers. Friends, neighbours and contact with progressive farmers were predominantly used among the personal cosmopolite sources. Discussion with fellow farmers and training emerged as the major source of information in the case of group contact sources. With regards to mass media sources radio, television and krishi mela/exhibition were the prime sources of information seeking for the soybean growers. The study concluded that about 79 percent of the soybean growers had medium or high information seeking behaviour