Communication behaviour of chilly growers

Highest number of respondents were under low category of mass media exposure, higher number of the respondents were in medium extension participation category, most of the respondents were in medium information seeking behaviour category, in low exposure to demonstration category, medium exposure to training and medium category of cosmopoliteness. Mass media exposure, extension participation, information seeking behaviour, exposure to demonstration and exposure to training were positively and highly significantly correlated with knowledge and adoption.