1Research Scholar, Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi-221005
2Professor, Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi-221005
Online published on 14 November, 2017.
Majority of farmers were found in medium information processing behaviour group. It may be due to reason that majority of the farmers are illiterate and have small size of land holding and they are poor adopters of the innovation. Acceptance of information as such was placed on the sixth rank by large and small farmers whereas, it was placed on seventh rank by marginal farmers with 57.97, 53.65 and 44.19 MPS respectively. The judgment based on technical feasibility was accorded seventh rank by large and small farmers whereas; sixth rank was accorded by the marginal farmers in the order of information evaluation methods used by the rice growers.
Information, Growers, Production, Technology
