Extent of utilization of mass media and social media among post graduate veterinary students

The study was conducted by an exploratory research design with 150 as sample with questionnaire as the measuring instrument. Frequency, total score, rank order and chi-square tests were used for data presentation and analysis. The study revealed that nearly cent percent students were using traditional mass media to the greater extent while among digital social media internet surfing is being used by all students as a source of information followed by 99.33 per cent using E-mail; 93.33 per cent Facebook; 92.67 per cent WhatsApp and 86.00 per cent Messenger to greater extent. These modern technologies can be best utilized when we understand the existing trends in their utilization among the stakeholders.