Dept. of Commerce, Allahabad University, E-mail: kesarwani_khushbu@yahoo.com
Online published on 27 May, 2016.
Corporate Social Responsibility (CSR) is the commitment of companies to provide resources and support activities focused on enhancing economic and social development. It is the effort made by companies to improve the living conditions of the local area in which they operate and the society at large. The activities taken up as part of corporate social responsibility reflect the intent to create a positive impact on society without seeking any commensurate monetary benefits The present paper analyses the role of LIC in CSR activities in recent years.
Corporate Social Responsibility (CSR), Company Goodwill, Life Insurance Corporation (LIC), Stakeholders, Society