Understanding the Intergenerational Transmission of Consumer Behaviour towards Mobile Service Provider – Issues and Challenges

India is the largest democracy in the world. Ever since the Indian economy underwent series of reforms from 1991, there have been progressive steps in the field of Information Technology and Telecom Sector. So the consumer behaviour is gaining importance now days for corporate management. They consider all the aspect of consumer behaviour while formulating the marketing strategies. Satisfaction reflects a person's judgment with regard to the perceived performance of a product in relation to his expectations. Information Technology has changed the present socio economic environment enormously. The expanded horizon of telecommunications has led to a substantial increase in mobile services. The present study assesses the consumer's awareness and attitude towards different mobile service providers on the basis of services and facilities in Bhubaneswar city which is both a challenge and an opportunity for the service provider. The paper aims at studying consumer satisfaction and its future impact on socio-economic changes.