Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Customer perception towards the over the top (OTT) platforms

  • Author: S Sowmiya, Sri S Suprajaa, S Subhiksha
  • DOI: 10.5958/2277-6621.2022.00013.5

• Family entrepreneurship in Africa

  • Author: Semukele Hellen Mlotshwa
  • DOI: 10.5958/2277-6621.2022.00014.7

• Selfie campaigns as an effective advertising tool in attracting millennials to upload on social media: A review study

  • Author: Aditi Srivastava, Ruchika Gupta, Shalini Singh
  • DOI: 10.5958/2277-6621.2022.00015.9

• Experience of developed countries in supporting small business and private entrepreneurship

  • Author: Yuldasheva Dildora Kamiljan Qizi
  • DOI: 10.5958/2277-6621.2022.00016.0