Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  The effect of product market competition on the relationship between managerial ability and firm characteristics

  • Author: Seyedreza Ghafarianzadeh, Milad Samimi
  • DOI: 10.5958/2277-6621.2022.00017.2

• The influence of social media marketing on purchase intention: The mediating role of brand equity

  • Author: Kinga Wangpo, Sonam Wangmo
  • DOI: 10.5958/2277-6621.2022.00018.4