Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Analytical Study of the Impact of Retail Industry in India's Overall Development

  • Author: Anshuja Tiwari, Sonal Mehra

• Assessing the Impact of Perceived Consumer Effectiveness and Self-Efficacy on Electric Scooter Purchase Intention of Taiwan College Students: The Moderating Role of Gender

  • Author: Kee Kuo Chen

• The CBBE Model and Brand Recall Perspective with regard to Patanjali Ayurvedic Products – An Empirical Study Conducted in Hyderabad

  • Author: B.V. Jayanthi

• An Analytical Study of Effects of Social Media Marketing on Consumer Behaviour

  • Author: Sunny Dawar, Prince Dawar

• Cultural Orientation in Cross-Cultural Marketing Communication: A Study on Advertising Executives in India

  • Author: Sandeep Kumar Mohanty

• Arrivals and Price Behaviour of Groundnut in selected Markets of Andhra Pradesh

  • Author: N. Vani, M. Srikala

• The Effect of Gender, Age and Educational Level on Overconfidence and Loss Aversion in Iran's Capital Market

  • Author: Ali Ghasemy Armaki, Ebrahim Abbasi

• Study the relationship among elements of the marketing mix and customer loyalty (Case study: the selected branches of Bank Saderat Iran)

  • Author: Hadi Teimouri, Ali Ahmad Zadeh

• Studying the Relationship between Managers’ Cultural Intelligence and Organizational Agility (Case Study: Social Insurance Organization in Kerman province, Iran)

  • Author: Hadi Teimouri, Najmeh Eizadpanah

• The Impact of Entrepreneurial Marketing on Customer Performance of Food Industry SMEs

  • Author: Saeedeh Zand, Nooshin Dahim, Mohammad Bakhshi Shayegh, Hedieh Soltanieh

• Comparative Evaluation of Brand Marketing Strategies for Creating Brand Equity with Use of TOPSIS, AHP and SAW

  • Author: Farzaneh Heshmati, Gholamreza Bordbar, Zeinab Shahi, Babak Somi