Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  A Study on Selection of B-School from Student's Viewpoint

  • Author: T. Suchitra Rani

• A Study on Consumer Behaviour with reference to Organised and Conventional Retail Stores in Guntur and Krishna Districts

  • Author: S. Anitha Devi, U. Ravi Kumar

• Assessing the Influence of Call Taxi Service Quality and Passenger Satisfaction

  • Author: M. Inbalakshmi, V. Krishnamoorthy

• E Retailing of Jewellery in India: A Substitute of Brick & Mortar-An Analysis

  • Author: Mariam Noronha

• Impact of Elements of Advertisement on the Consumer Buying Behaviour in Urban Areas: The Lessons from Coca-Cola Consumers in Dar-Es-Salaam Tanzania

  • Author: Deogratias Kibona

• Motivator of Online Shopping: The Income Factor

  • Author: Pallabi Mishra

• Investigating the relation among relationship marketing and customer satisfaction and purchase intention (Case study: Food industry of Kurdistan province)

  • Author: Suma Yarallahi, Abdolnaser Shojaei

• The factors influencing on managerial goals when using mobile SMS advertisement

  • Author: Maryam Monhaseri, Mahmood Mohammadian