Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  A Study on Exploring Celebrity Brand Association through Brand Concept Maps

  • Author: Pushpkant Shakdwipee, Kiran Niak

• “Customers’ Perception and Satisfaction with the Virtual Banking Services”. A study conducted in Delhi/NCR, India

  • Author: Fakhra Naeem

• Understanding the Apparel Purchasing Behavior of Youth for Apparel

  • Author: Arti Sharma, Ruby Jain

• Explore the Factors Influencing Consumer Buying Behaviour Process for Indian White Goods Industry

  • Author: Mayank Saxena, Shuchi Mittal

• What Barriers Affect Export Marketing Performance of Iranian's Small-Medium Firms

  • Author: Mohammad Ali Abdolvand, Milad Farzin, Ali Merikhnejad Asl, Mona Sadeghian

• Investigating the Effect of Consumer Ethnocentrism and Attitude toward Local Products on Consumer Loyalty to Local Products in Comparison with Global Products

  • Author: Mohammad Ali Abdolvand, Mona Sadeghian, Ali Merikhnejad Asl, Milad Farzin