Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  A Study on Customer Satisfaction towards Housing Loans Provided by HDFC Limited

  • Author: J. Ashok, D. Abinaya

• Examining the Entrepreneurial Self Efficacy among Engineering College Students-A Study of Engineering Colleges in Tamilnadu

  • Author: M. Kotteeswaran, S. Kuppusamy, T. K. Murugesan

• Comparative Study of Indian Private and Public Sector Health Insurance Providers using SERVQUAL Model

  • Author: Mehrdad Asghari, S. Harish Babu

• Awareness and Acceptance of Ayurveda Products and Services in Indian Urban Market: A Survey Research

  • Author: Arunangshu Giri

• Impact on Perceptions of Service Quality on Adoption of Self-Service Technologies

  • Author: Khaleeq Ur Raheman