Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  The effect of atmosphere and layout design of online stores on online impulse buying behavior of customers

  • Author: Mohammad Reza Karimi Alavijeh, Forouzan Gholipour Hossein Abad, Mohammad Akbari
  • DOI: 10.5958/2277-6621.2018.00003.8

• Boosting customer engagement and customer experience using iot in Indian retail scenario

  • Author: Divakar M Gowda, Amit Biswal
  • DOI: 10.5958/2277-6621.2018.00004.X

• Film induced tourism Model-A qualitative research study

  • Author: M. Prasanna Mohan Raj
  • DOI: 10.5958/2277-6621.2018.00005.1