BULMIM Journal of Management and Research

Table of Contents

• RESEARCH ARTICLE

  Attribute-based Perceptual Mapping of Selected Telecom Operators: An Empirical Study

  • Author: Ajitabh Dash
  • DOI: 10.5958/2455-3298.2017.00001.0

• Cost of Equity Models-A Review

  • Author: R. Anuradha, S. Jyothi
  • DOI: 10.5958/2455-3298.2017.00002.2

• Islamic Banking in India: Scope and Challenges

  • Author: Saleem Ahmed
  • DOI: 10.5958/2455-3298.2017.00003.4

• CASE STUDY

  Consumers’ Perception Towards Rebranding: A Case Study of Airtel

  • Author: Joyeeta Chatterjee, Jayashree Dubey
  • DOI: 10.5958/2455-3298.2017.00004.6

• RESEARCH ARTICLE

  Role of Management Policies for Enhancing Productivity and Profitability of an Indian Engineering Organisation

  • Author: Prabir Kumar Mukhopadhyay, P.C. Basak
  • DOI: 10.5958/2455-3298.2017.00005.8

• Advocacy, Customer Advocacy and Marketing Implications

  • Author: Ragini Bhati, Harsh V. Verma
  • DOI: 10.5958/2455-3298.2017.00006.X

• Investors’ Confidence and Risk Attitude in Indian Stock Market

  • Author: Mohd Shahid Ali, Mohd Atif
  • DOI: 10.5958/2455-3298.2017.00007.1

• Political Branding: A Consumer-Behaviour Approach to Politics

  • Author: Amit Kumar, Somesh Dhamija, Aruna Dhamija
  • DOI: 10.5958/2455-3298.2017.00008.3