IIMS Journal of Management Science

Table of Contents

• RESEARCH ARTICLE

  Effect of Celebrity Credibility on Consumer Intention for Behavioural Change: A Study on Celebrity-Endorsed Social Advertising

  • Author: Tijo Thomas, Johney Johnson
  • DOI: 10.5958/0976-173X.2016.00013.0

• Comparative Study of Graham Harvey Measure of Portfolio Performance over Sharpe Ratio

  • Author: Suyash Bhatt
  • DOI: 10.5958/0976-173X.2016.00014.2

• Employee Engagement-A Means to Employee Involvement

  • Author: Anjali Ganesh
  • DOI: 10.5958/0976-173X.2016.00015.4

• Theory and Practice of Mergers and Acquisitions: Empirical Evidence from Indian Cases

  • Author: N.M. Leepsa, Chandra Sekhar Mishra
  • DOI: 10.5958/0976-173X.2016.00016.6

• Case: Analysis of Marketing Strategy of Glaxo Smith KlineHorlicks

  • Author: KG Venkatesh
  • DOI: 10.5958/0976-173X.2016.00017.8

• A New Wave of Crowdsourcing-An Evolving Trend in India

  • Author: Kavita Saxena
  • DOI: 10.5958/0976-173X.2016.00018.X

• Integrating Spiritual Dimension in Sustainable development: A Vedic Perspective

  • Author: Nidhi Maheshwari
  • DOI: 10.5958/0976-173X.2016.00019.1

• Innovation in Management Education: Status and Strategies

  • Author: Anup K. Singh
  • DOI: 10.5958/0976-173X.2016.00020.8

• Emotional Labour and Bank Employees Dissatisfaction: An Overlooked Perspective in Public Sector Banks

  • Author: Pavitra Dhamija, Anju Singla
  • DOI: 10.5958/0976-173X.2016.00021.X

• A Study of Internet-Banking Behaviour in the National Capital Region of Delhi

  • Author: Siddharth Varma, Ruchika Gupta
  • DOI: 10.5958/0976-173X.2016.00022.1