IITM Journal of Management and IT

Table of Contents

• RESEARCH ARTICLE

  Impact of Promotional Strategies on Consumer Buying Behaviour for Apparels

  • Author: Pooja Kunwar, Hrudanand Misra

• An Enquiry into India's Export Market and Product Diversification

  • Author: Rashmi Taneja, Rakesh Mohan Joshi

• Measuring Destination Brand Personality of Jaipur as a Destination Brand

  • Author: Kirti Singh Dahiya, D.K. Batra

• Boys Vs Girls: Pestering Strategies of Children in India

  • Author: Asha Chauhan, Ravindra

• Virtual Teams Vs Face to Face Teams: A Comparative Study on Performance Indices

  • Author: Shikha Matta

• A Comparative Analysis of South Indian Bank's Performance Post Implementation of Information Technology: An Empirical Analysis

  • Author: Titto Varghese, Sneju Sajan

• The Impact of Marketing Mix Strategy on Hospital's Performance Measured by Patient's Satisfaction: (An Empirical Study on Santokba Durlabhji Memorial Hospital, Jaipur)

  • Author: Ankita Jain, Varsha Choudhary