Indian Journal of Agricultural Marketing

Table of Contents

• RESEARCH ARTICLE

  Dilatory Reforms in Indian Agricultural Marketing: An Ongoing Weakness1

  • Author: R.S. Deshpande

• Socio-Economic Perspective of Fish Marketing in India*

  • Author: K.S. Chalam

• Commercializing Small Farm Agriculture: The Role of Cooperatives and Farmer Producer Organisations*

  • Author: Prabhu Pingali

• Marketing Efficiency and Factors Influencing Farmers’ Choice of Marketing Channel in Kachai Lemon Value Chain: Evidence from Manipur

  • Author: Heikham Narmila Devi, A. Gino Sangma

• Transforming Agricultural Marketing in Chhattisgarh: Strengthening FPO-Led Value Chains for Inclusive and Sustainable Growth

  • Author: Neelam Sinha

• Developing Value Chain for Castor as an Industrial Raw Material in India: Status, Challenges and Opportunities

  • Author: S. Shrikant Kalamkar, C. Dnyandev Talule, Hemant Sharma, Juvansinh Vala

• Economic and Resource Optimization in Traditional Paddy Varieties: A Value Chain Assessment

  • Author: G. Kaviya, D. Suresh Kumar, A. Vidhyavathi, Sarathi Ravichandran

• Do Dairy Marketing Channel Determinants Differ in Andhra Pradesh and Telangana?

  • Author: Mulla Areef

• Impact of Trade Tariffs by the United States of America on Commodity Markets in India-With Special Reference to Textile Sector

  • Author: M Preeti Mohan

• Commodity Futures and Inflation Dynamics in India

  • Author: D. Suganthi, Rishabh Kumar, Love Kumar Shandilya

• Role of Digital Technologies in Agri-Supply Chain Management for Empowering Farmers

  • Author: K.L. Srikanth, N. Maria Das, K. Krishna Mohan

• Comparative Study on Marketing Cost, Marketing Margin and Price Spread of Cotton in Different Farming Situations of Telangana

  • Author: S. Radha, K. Suhasini, MD. Alibaba, D. Srinivasa Reddy, D. Srinivasa Chary

• Transforming Indian Horticulture: An Overview of Government Initiatives from Production to Export

  • Author: Mangalapuri Pavani, N. Sivaramane, K. Suseela, G. Sivanarayana, D. Ramesh

• CASE STUDY

  Linking Rural Agriculture to National Markets Through Social Innovations: Case Studies from Rural India

  • Author: Maitreyi Gupta

• RESEARCH ARTICLE

  Instability Analysis of MSP and FHP for Gram in Telangana: Trends and Policy Insights

  • Author: Praveen Kumar Chetti, K. V. Babu Giri

• CASE STUDY

  Empowering Rural Economics Through Village Weekly Market: A Case Study of Thallapusapally Village (T.G)

  • Author: Vidya Sagar Kande

• RESEARCH ARTICLE

  1. Stability or Sustainability? The Millet Paradox in Indian Agriculture

  • Author: Sriramya Mula, Phanindra Goyari

• 2. Role of marketing channels in the sustainability of paddy farmers’ income in India

  • Author: Chuleshwar Naik, C Bijuna Mohan

• 3. Bridging Consumer Expectations and Farm Realities: A Supply Chain Approach to Organic Agriculture in India

  • Author: Ashu Chaudhary, Pranav Kumar Anand

• 4. Enhancing Resilience in EV Mobility Systems to Support Sustainable Food Supply Chains amid Climate Change Challenges

  • Author: Shrestha Sharma, Sarika Yadav

• 5. Robust Technological Adoption and Integrated Millet Value Chain for Agricultural Sustainability and Nutritional Security in India: A Perspective Analysis

  • Author: Minerva Sahoo

• 6. Understanding Supply-Price Relation in Indian Agriculture Markets: A case of Tomato, Onion, and Potato

  • Author: Avanindra Nath Thakur, Ravi Kumar Gupta

• 7. Impact on Agricultural value chain commodity market in India

  • Author: Parul Kulshrestha, Dhiresh Kulshrestha

• 8. Transforming Agricultural Supply Chains Through Farmer Producer Organizations

  • Author: N. Maria Das, K.L. Srikanth, K. Krishna Mohan

• 9. Increasing Farmers’ Share in the Value Chain: From Pain Point Analysis to Business Model Innovation in Devadurga, Raichur

  • Author: Navitha Varsha, Rashi Nandwani

• 10. Financing un-organised agri-supply chain with respect to potato in West Bengal

  • Author: Debabrata Lahiri

• 11. Agricultural Food Value Chain Illustrated from a Community Retail Super Market Model in Gujarat

  • Author: Munish Alagh

• 12. Is Paddy Cultivation Profitable in Telangana? Evidence from CACP Data

  • Author: Perka Shiva Kumar, Alka Singh

• 13. Emerging Trends in Agriculture in the Bifurcated State of Andhra Pradesh: A District-Wise Analysis

  • Author: Jagadeesh Gontupulugu

• 14. Marketing Dynamics of Groundnut in Rajasthan

  • Author: Hemant Sharma, K.C. Bairwa, Vikram Yogi

• 15. Analyzing adaptation of organic fertilizer in paddy farming: Evidence from Batticaloa district in Sri Lanka

  • Author: L. C. Mallaiah, S. Santhirakumar, Abhishek Kumar Kushwaha

• CASE STUDY

  16. Impact of horticulture on nutritional and health security(A case study of Telangana State)

  • Author: G. Balarangaiah

• 17. A study on Agricultural marketing its impact on Agrarian development in Telangana state Challenges and Possibilities

  • Author: Pashikanti Omkar

• RESEARCH ARTICLE

  18. Agricultural Marketing Imperfections and Farm Business in Gujarat: An Empirical Analysis

  • Author: Kalpana Kapadia

• 19. Potential Impact of Micro, Small and Medium Enterprises (MSMEs) on Agri Business

  • Author: N. Maria Das, Krishna Mohan, N. Varsha Mary Choudary

• CASE STUDY

  20. Understanding Supply-Price Relation in Indian Agriculture Markets: A case of Tomato, Onion, and Potato

  • Author: Avanindra Nath Thakur, Ravi Kumar Gupta

• RESEARCH ARTICLE

  21. Enhancing Resilience in EV Mobility Systems to Support Sustainable Food Supply Chains amid Climate Change Challenges

• 22 Constraints in Marketing of Paddy in West Godavari District of Andhra Pradesh

  • Author: K. Madhu Babu

• 23. Empowering the Marginal Farmer: The Emerging Role of FPOs in India's Agricultural Value Chains

  • Author: Arati Dhananjay Bhoite

• 24. Ploughing New Paths: Agricultural Marketing and Policy Shifts in Telangana

• PROCEEDINGS PAPER

  39th Annual Conference on Agricultural Marketing Venue: University of Hyderabad, Hyderabad October 29th to 1st November 2025 Theme: Value Chains in Food Grains

• Prelude

  • Author: T. Satyanarayana