International Journal of Marketing and Management Research

Table of Contents

• A study on consumer behavior towards proctor and gamble products

  • Author: H. Christy Cynthia

• Flow of scheduled commercial bank credit to farmers and economic reforms in India

  • Author: Hariom, Yogender Kumar

• Variables influencing the decision of customers for shopping from organized retail outlets - A comparative study

  • Author: Manju Rani Malik

• Social shopping trends shaping the future of ecommerce

  • Author: Ruhi S. Bakhare

• A study of shg-bank linkage modelof national bank for agriculture and rural development (Nabard)

  • Author: Ramesh Sardar

• Business process outsourcing: Malaysian perspective

  • Author: Ahmad Kaseri Bin Ramin, Wan Fauziah Wan Yusoff

• Consumer behaviour towards cdma mobile service providers in coimbatore city

  • Author: S Praveena, K Kumaresh

• Global brand building - A secret mantra of corporates

  • Author: R. Ambigai, Latha. N

• Impact of creative advertising on consumer decision making

  • Author: Amit K. Srivastava

• Adverisement effectiveness towards thangamayil jewelry in madurai city

  • Author: N. Muthukumar, K. Sankar Ganesh, M. Shumuga Sundaram