International Journal of Marketing and Management Research

Table of Contents

• The study of impact of television advertisements on rural consumers in purchasing FMCG products

  • Author: Vaibhav Misra

• A study on customer satisfaction of aavin milk in Salem district

  • Author: M. Manivannan

• RESEARCH ARTICLE

  Influence of supervisory feedback on goal orientation of employees – A conceptual analysis

  • Author: Binu Markose, Ernest Markose Mathew, George Mathew

• Marketing of general insurance companies products sivakasi

  • Author: H. Christy Cynthia, N. R. Nagarajan