International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  The relationship between the adoption of digital marketing, revenues, costs, and skills gap among marketing professionals in the small and medium-sized enterprises (SMEs).

  • Author: Musaddag Elrayah

• Assessment of integrated marketing communications on organization performance of Kenyan Private Universities

  • Author: Mwangi Joseph Kariuki, Robert Omundi Obuba

• Some important aspects of financing hotels through investments

  • Author: Abdurakhmanova Ziyoda Abdullayevna