International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Pitch process & it's importance in advertisement

  • Author: R Vinay Raj

• Microbial cellulases and their applications in textile processing

  • Author: Kiro Mojsov

• Optimizing data mining tasks using rbf neural networks

  • Author: Ch. Srinivasa Rao, G.Y. Raja Kumar, G. Prasada Reddy, R. Bharat Kumar

• Tracking on the internet assessments through information visualization

  • Author: Y. Anusha

• Surveying the relationship between organizational justice dimensions and organizational citizenship behavior in Islamic Azad University branches of Ardebil Province

  • Author: Mohammad Roohi, Mohammad Feizi, Qader Vazifeh Damirchi

• Calculation the efficiency of Refah bank using data envelopment analysis (DEA) Me

  • Author: Abdolali Monsef, Amir Hortamani, Sanaz Abbaspour

• Marketing of banking services

  • Author: S. Mayilvaganan, G. Karthikeyan

• CASE STUDY

  Dirty harry (case study)

  • Author: Omer M. Othman Domoro, Syed Omar Syed Agil

• RESEARCH NOTE

  Customer satisfaction for plastic moulded furniture products of Kisan Moulding Limited, Bangaloure

  • Author: L. Leo Franklin, S.A. Sirajudeen

• RESEARCH ARTICLE

  Factors that hamper the adoption of egovernment

  • Author: Bogdan Calin Velicu

• Images created through advertisement: multi dimensional scaling approach

  • Author: Sangeeta Mohanty

• An exploratory study on the loyalty or variety seeking purchase pattern of different brands of toilet soaps among a set of management students

  • Author: Vinod Urath, N.R. Narayanan

• Liquidity management in financial institutions in Nigeria

  • Author: Siyanbola , Trimisiu Tunji

• Corporate social responsibility: Conceptualisation and potential benefits for firms implementing

  • Author: Lalita Kumari