International Journal of Marketing and Technology

Table of Contents

• RESEARCH NOTE

  Ethical marketing

  • Author: Olanrewaju Adewole Adediran

• RESEARCH ARTICLE

  An assessment - Asset and liability management of scheduled commercial banks in India

  • Author: N. Kavitha

• Customer realtionship marketing as a strategy for better banking relationship –A comarative study of state bank and private bank

  • Author: Nalin Abeysekera, V. Kumaradeepan

• How product development influences product evaluation

  • Author: Stephen C. Jones, Tami L. Knotts, Gerald G. Udell

• Impact of television commercials upon the purchase behavior of Urban Indian Children

  • Author: Sujata Khandai, Bhawna Agrawal

• RESEARCH NOTE

  Factors for Specific Brand Preference- Study with reference to Ponds Talcum Powder

  • Author: S. Valli Devasena

• RESEARCH ARTICLE

  A Research Paper on Determinants of Corporate Liquidity in India

  • Author: Rohit Bansal, Vipan Bansal

• Global Business

  • Author: Chandresh L. Usadadiya

• Marketing of Nanobiogarments

  • Author: Divya Christopher, Nidhi Maheshwari, Nitin Kapoor

• Efficient procurement management in UK Construction projects

  • Author: S. Binil Sundar

• Role of Colours in Consumer Preferences

  • Author: Sumesh Raizada

• RESEARCH NOTE

  Agrarian Production Relations (A Micro Study based on Cost of Cultivation Data)

  • Author: Thirumagal J Pillai

• RESEARCH ARTICLE

  How to handle different types of retail shoppers and make shopping a memorable experience for them

  • Author: Gurpreet Kaur Chhabra

• CASE STUDY

  A balanced score card study on performance management system with special reference to keltron - A case study approach

  • Author: Simeon S. Simon, Shiny George

• RESEARCH ARTICLE

  A Comparative study on Evaluation of Selected Mutual Funds in India

  • Author: K. HemaDivya

• A study on customer perception towards mobile banking in Indian Overseas Bank Chennai

  • Author: A. Palani, P. Yasodha

• Enhancing CRM Philosophy in Retail Banking

  • Author: Surendra Kumar, Swati Tripathi

• Emergence of Spiritual Tourism in India

  • Author: Himadri Phukan, Z. Rahman, P. Devdutt

• A Green Segmentation: Identifying the Green Consumer Demographic Profiles in Sri Lanka

  • Author: D.S. Rohini Samarasinghe