International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Feasibility study of integrated banking product for the rural poor in India

  • Author: Sabita Mahapatra

• Application of goal programming on a marketing decision for a promotional strategy

  • Author: T.L. Dendere, A. Masache

• Benefits and hindrances in implementation of green building techniques in real estate project

  • Author: S. Binil Sundar

• Assessment of cost escalation and overrun in construction projects

  • Author: S. Binil Sundar

• An analytical investigation on financial key factors and forecasting analysis of Bharat Heavy Electrical and Electronics Limited

  • Author: R. Saminathan, R. Poornima Rani

• CASE STUDY

  Does interfaith harmony exist between muslims and Hindus in religious activities in district Swat, Pakistan (A case study of district Swat)

  • Author: Aziz Ullah Jan, Humera Jamal, Mussawar Shah, Gulman Uddin, Bushra Shafi

• RESEARCH NOTE

  Emerging trends in Indian organized retail sector

  • Author: K.M.D. Bhavani

• RESEARCH ARTICLE

  Human resources accounting system in IT and manufacturing sector-A study

  • Author: Munivenkatappa , S.R. Jagadeesh, K.V. Bharathi

• RESEARCH NOTE

  Customer satisfaction regarding interaction with bank employees

  • Author: Rohit Kumar

• Consumers’ preference towards airconditioner- A study in Erode town

  • Author: P. Janaki, S. Jamuna Devi

• RESEARCH ARTICLE

  Overview and drivers of agile manufacturing system: A review

  • Author: Rahul Sindhwani, Vasdev Malhotra

• Economic growth – employment linkages in India

  • Author: P. S. Kamble

• Entrepreneurship through fish farming in Cachar District of Assam: Challenges and opportunities

  • Author: Swapnali Chetia Phukan, Arup Barman, Manmohan Mall

• Uneven human development in India: A social power perspective

  • Author: Abhishek Gupta, Neetu Gupta

• Bankwise priority sector lending in India

  • Author: Najmi Shabbir

• Hi-tech practices for sustainable agricultural growth

  • Author: Pinki