International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Modeling brand personality using structural equation modeling

  • Author: Sudipto Jana, Jyoti Ranjan Das, Manoranjan Dash

• Sales promotion practice in apparels in retail sector

  • Author: Nitesh G. Rohada

• CASE STUDY

  Customer satisfaction in the marketing of electricity in Ghana: A case study of western region

  • Author: Solomon Abekah Keelson, Philomena Aboagye, Odei Addo Jacon

• RESEARCH ARTICLE

  Assessment of the contribution of income generating activities on performance of maseno university – Kenya

  • Author: Margaret Ulaka Apondi, N. B. Okelo, Moses Oginda

• Role of income generating activities on performance of human resource and physical development of Maseno University-Kenya

  • Author: Margaret Ulaka Apondi, N. B. Okelo, Moses Oginda

• The role of state in managing domestic business against global crisis

  • Author: Chaitali Bhattacharya

• Risk and return of individual securities

  • Author: B. Megharaja

• Indian industrial scenario in post reforms period

  • Author: Archna Chaudhry, Monika