International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Introduction to the use of operations research techniques in management decision making

  • Author: C. N. Ezugwu

• The impact of fiscal policy on Nigeria's Economic Growth (1970 – 2013)

  • Author: Amadi W. Kingsley, Ibzan Darius

• Economic indicators of India

  • Author: Raghavendra Prasanna Kumar

• Visual merchandising components and its impact on customer purchase intention

  • Author: De Anwesha

• “Factors influencing consumer attitude towards online shopping in Karachi”

  • Author: Bushra Jauhar

• Importance of Environment Analysis in Marketing

  • Author: Meera Singh

• Use of smartboards by computer teachers

  • Author: Richa Kathuri

• The impact of oil price volatility on economic growth with emphasis on regime changes: evidence from OPEC and OECD

  • Author: N Mehregan, Y Salmani, S. Rudari

• Identifying the benefits and challenges of using social media as a promotional tool for social enterprises

  • Author: Ada Hiukan Wong, Felix Wing Lam Tse

• CASE STUDY

  Product management strategies in a “dollarized” economy. a case study of zimbabwe's consumer products manufacturing sector (2009 – 2014)

  • Author: Samuel Gumbe, Godfrey Muponda