International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Need of Information Technology (IT) in Indian Banking Sector scenario

  • Author: N. Thyaga Raju

• RFID technology: Setbacks in implementing RFID in the retail industry

  • Author: J Venkatesh

• RFID technology: Standardisation and maturity of the technology enabled by the growth trends and economic benefits of the retail industry

  • Author: J Venkatesh

• “Brand preference of rural Consumers towards Fast Moving consumer goods”.

  • Author: P. Shareena, Mustiary

• Retail apparel stores’ atmospherics – An Empirical Study on Customer Expectation in a Non-metro Indian City

  • Author: K. Saranya, A Jelince Dhinakar

• Impact of change of the single land tax rate on cotton cultivation

  • Author: Musalimov Shuhrat Isamuhamedovich