International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  A study on the impact of celebrity advertisement on shopping mall consumers – A study with reference to Chennai city

  • Author: M. Sakthivel Murugan

• An unconstructive outlook on talent management

  • Author: Lubna Suraiya

• RESEARCH NOTE

  Improving of statutoryregulation, concept of budgetary accounting and reporting in the Republic of Uzbekistan

  • Author: Bakaybaeva Aynur Seylbekovna

• RESEARCH ARTICLE

  A study on women entrepreneurs in Uthamapalayams

  • Author: G. Mahalakshmi, T. Vasantha