International Journal of Research in Finance and Marketing

Table of Contents

• Tapping the potential of Indian rural market through marketing strategies

  • Author: Jyoti Rana, Satish Ahuja

• CASE STUDY

  Including the excluded: women's empowerment through self help groups: A case study

  • Author: Gopal Sharma

• Online buying behavior: A cross country study between India and Taiwan

  • Author: Akansha Bajpai, Lee Cheng-Wen

• Role of mutual fund in India

  • Author: Kanta

• A study of financial appraisal of Hindustan Unilever Limited in India

  • Author: Harvinder Singh, Parveen Kumar