International Journal of Research in Finance and Marketing

Table of Contents

• A Review Of Literature On Life Insurance In India

  • Author: B. K. Sumana, K Roshan

• An Empirical Study on How Activity Based Costing is relevant to Enabling Managers take better Business Decisions

  • Author: Sonali Tipre, Parag Narkhede

• Algorithm trading-a curse or boon to Capital Market for tomorrow

  • Author: Shreya Sharma

• “Role of regulators in maintaining standards of Corporate Governance ”

  • Author: Mita Mehta, Kiran Joshi

• Impact of Exchange rate Volatility on Stock Returns-An Empirical Study on Selected Small and Medium Enterprises (SMEs) in Indian Pharma Sector

  • Author: Mir Mohsin, H. N. Ramesh

• Title: “Celebs Branding Vs Product Branding”

  • Author: Ms Meenakshi Bhukal

• The Impact of Celebrity Endorsement and Customer Perception on Customer Buying Behaviour

  • Author: Michael Karikari Appiah, Kossi Missedja

• Consumers’ Perceptions of Pirated Textbooks: The Moderating Role of Quality

  • Author: Mertcan Tasçioglu

• Study of Changing Dimensions of housing needs and marketing strategies to persuade consumers to avail loans from Financial Institutions

  • Author: Vibha Suraj Bhusari

• Trends in Marine Products Exports from India: Issues and Challenges

  • Author: V P Ancy, K.V. Raju

• A Study of Impact of Brand Awareness and Brand Identity with change in Brand Name from Zee24 Ghante Chhattisgarh to IBC 24: Chhattisgarh Region

  • Author: Dightee Mishra, Vikas Sharma

• A Study on Worklife Conflicts of Government School Women Teachers

  • Author: R. Nivetha, B. Thulasipriya

• Corporate Governance & Business Ethics: Challenges & Responsibiltes

  • Author: Shivani Tyagi, Manjula Shastri