Journal Of Global Information And Business Strategy

Table of Contents

• RESEARCH ARTICLE

  Assessing the preference of price based promotion schemes among customers in retail: A demographic study

  • Author: Rajiv Gupta, Priyanka Mokshma

• Fun, Food, Films and fashion: Retail mix for generation next....

  • Author: Vikas Nath, Nimit Gupta

• Factors influencing processed food exports from asian developing countries

  • Author: Amanpreet Kang, Vandana Gupta

• Stock market behavior with special reference to relative strength index (RSI)

  • Author: Simranjeet Kaur Sandhar, Silky Janglani, Navita Nathani

• Initial returns and testing of winners’ curse hypothesis: An analysts of hospitalitysfctor ipos from India

  • Author: K B Libison, N V Narasimham

• Post liberalization trends of competition in indian banking sector

  • Author: Anupama Rajput, Bhawna Rajput

• Constant thrust to innovate: Key driver for sustainable development

  • Author: Neelam Sarswat, Gaurav Bhargava

• Branding mauritius - For global competitiveness

  • Author: Hemant Kassean, Mridula Gungaphul

• CASE STUDY

  European firm IKEA’s strategy in international business

  • Author: Himanshu Mohan, Amit Kumar

• Brand extension of anna hazare: a success story

  • Author: Anjali Singh, Shruti Minocha

• Hero-honda joint venture breakup: Is dhak dhak gone?

  • Author: Swati Narula, Pawan Munjal, Fumihiko Ike, Rajiv Bajaj, Atul Gupta

• RESEARCH ARTICLE

  The way forward- A perspective

  • Author: S S Narula

• BOOK REVIEW

  Distributed operating system: Concepts and design author publisher edition no. of pages price

  • Author: Pradeep K. Sinha, Archana Gahlaut

• RESEARCH ARTICLE

  Modern Management - Concepts and Skills

  • Author: Samuel C. Certo, S. Trevis Certo, Shweta Malhotra