JIMS8M: The Journal of Indian Management & Strategy

Table of Contents

• RESEARCH ARTICLE

  Consumer's preference: A study of Banking industry

  • Author: Gaurav Jaiswal, Praveen Sahu, V. K. Pandey

• Determinants of expected return of salaried class investors in Tamilnadu

  • Author: R. Kasilingam, G. Jayabal

• Manufacturing strategy and improvement activities of Sri Lankan Furniture Manufacturers

  • Author: H.S.C. Perera

• Pre-purchase behaviour regarding Life Insurance Products

  • Author: Ajay Suneja, Kirti Sharma

• RESEARCH NOTE

  Employee counseling – A powerful tool

  • Author: Anupriyo Mallick

• Valuation and reporting practices of Human Resource Accounting in India

  • Author: C. K. Sonara

• Rural Advertising: Bridging the Urban and Rural divide

  • Author: Kiran Bala

• CASE STUDY

  Zee Telefilms Ltd – A case study in Media Management

  • Author: Surbhi

• FROM THE DESK

  Editor's Desk

  • Author: Ravi K. Dhar