JIMS8M: The Journal of Indian Management & Strategy

Table of Contents

• RESEARCH ARTICLE

  Brand Image Formation as a function of involvement and familiarity

  • Author: Rutu Mody-Kamdar, Mala Srivastava

• Nokia Mobile Handset: A on users’ behaviour

  • Author: N. Sakthivel

• Working Capital Management: A study of Cement sector

  • Author: S. Kushwah, Garima Mathur, Shivani Bali

• RESEARCH NOTE

  An evaluation of growth of Indian Derivatives Market

  • Author: Devendra Malviya

• Prospects and Challenges of Medical Tourism in India

  • Author: Yamini Marda

• e-Learning – An overview

  • Author: Dhason Antony, Teena Wadhera

• Strategic Human Resource Management in the New Economic Scenario

  • Author: Saswati Sen

• REPORT (R&D)

  Job Losses, Exports, and the Global Economic Meltdown

  • Author: S. Ramakrishna

• FROM THE DESK

  Editor's Desk

  • Author: Ravi K. Dhar