JIMS8M: The Journal of Indian Management & Strategy

Table of Contents

• RESEARCH ARTICLE

  A study on consumer decision making styles in shopping malls: Study with reference to New Delhi

  • Author: Hari Sundar G. Ram, D. Sudharani Ravindran, M. Sathish

• Study of common investment biases in Indian Investors

  • Author: Manish Mittal

• Effects of celebrity endorsement on consumer's buying behaviour with special reference to 2-wheeler industry

  • Author: S.K. Dogra

• Decision support system for skim milk powder unit of a dairy plant

  • Author: Sanjay Kajal, P.C. Tewari, Deepak Kausik, Deepika Garg

• Study of consumer perception of credit cards: an empirical investigation

  • Author: Timira Shukla

• Supplier Interface Quality Management (SIQM) with reference to TVS Sundaram Fasteners Ltd.

  • Author: Vikkraman , P. Varadharajan

• RESEARCH NOTE

  Swot analysis of dabbawallas

  • Author: Sarika Sawant

• CASE STUDY

  Challenges for small entrepreneurs a case study of Ludhiana hosiery industry

  • Author: P.K. Jain, Minakshi Jain, Sarika Jain

• OPINION PAPERS

  The theory and practice of innovation in India compared with the world

  • Author: S.V. Kulkarni