JIMS8M: The Journal of Indian Management & Strategy

Table of Contents

• RESEARCH ARTICLE

  Impact of service quality & brand image on customer satisfaction in organised retail setup an empirical study

  • Author: Pardeep Bawa, B. L. Gupta, Bhawna Sharma

• Top of the mind awareness (TOMA) of a particular brand as leading consideration of purchasing the product an empirical assessment

  • Author: Syed Habib Anwar Pasha, Muhammad Rehan Masoom

• Empirical analysis of teachers’ research involvement on quality of education and student motivation

  • Author: Neelam Saraswat, Gaurav Bhargava

• Marketing mix strategies: A study of ponlait parlours of puducherry region

  • Author: K. Manikandan, R. Veluraj

• Price and volume effects associated with nifty index revisions: A test of price pressure hypothesis

  • Author: P. S. Nirmala, P.S. Sanju, M. Ramachandran

• RESEARCH NOTE

  A study on corporate retail stores in India

  • Author: M. Madhusudhana Rao, M.V. Suryanarayana, P. Vijaya Kumar

• OPINION PAPERS

  Project aadhar single number, many challenges

  • Author: Partha Sarathi Roy

• RESEARCH NOTE

  Advertisingcsr expenditure or investment?

  • Author: Kiran Bala

• EDITORIAL

  Editor’s Desk