Journal of Management Research

Table of Contents

• RESEARCH ARTICLE

  Conventional or Innovator: A Study of Select Standardized and Adapted online Advertisements in India

  • Author: Sandeep Kumar Mohanty

• A Profile Based Study on McClelland's Needs

  • Author: Neha Verma

• A Study on the Impact of Job Satisfaction on Job Performance of Employees Working in Automobile Industry

  • Author: M Shaju, D Subhashini

• The Effect of Viral Marketing Messages on Consumer Behavior

  • Author: Jay Trivedi

• Exploring Work-Life Balance among Indian Dual Working Parents A Qualitative Study

  • Author: Nidhi Bansal, Upasna A. Agarwal