LBS Journal of Management & Research

Table of Contents

• RESEARCH NOTE

  Empowered Farmers Lead to a Prosperous Nation

  • Author: A. P. J. Abdul Kalam

• Sustainable Innovation Driven Business

  • Author: Damodar Acharya

• RESEARCH ARTICLE

  Blog as a Tool for Corporate Communication

  • Author: Roshan Lal Raina, Rashmi Sharma, Neerja Pande

• Role Play: An Effective Tool of Management Education

  • Author: Rajendra P. Bharti

• Effect of Age on Consumers’ Food Retail Behaviour: An Enumerative Review of Older Consumers in Punjab

  • Author: Anupama Prashar

• Consumer Complaint Attitude towards Durables: A Study Among Consumers in Uttrakhand

  • Author: Som Aditya Juyal, Ashish Uniyal

• CASE STUDY

  Drug Abuse: Silent Killer of Punjab's Rural GeNext – A Case Study

  • Author: S.K. Jain, Yash Singhal

• RESEARCH ARTICLE

  Akzo Nobel Launches New Global Identity of ‘Dulux’ in India - Will It Pay Off?

  • Author: Shikha Singh, Nilosha Sharma, Rajat Aggarwal, Anvesh Saxena