LBS Journal of Management & Research

Table of Contents

• FROM THE DESK

  ‘India-Story and Role of Business Leader: Culture of ‘Innovation’, ‘Entrepreneurship’ and ‘Intelligence-Emotional and Social’ (IEI)

  • Author: Mool Chand Sharma
  • DOI: 10.5958/0974-1852.2016.00001.8

• RESEARCH ARTICLE

  Brewing Brand Loyalty through Experience: The CCD Way

  • Author: Anant Gwal, Rajeshwari Gwal
  • DOI: 10.5958/0974-1852.2016.00002.X

• Financial Performance of Socially Responsible Firms: A Comparative Study of MNCs and Non-MNCs

  • Author: Tarun Soni, Akshita Arora
  • DOI: 10.5958/0974-1852.2016.00003.1

• Demographic Variables and Its Impact on the Factors Affecting Women Consumers Online Purchase Intention in India: An Empirical Study

  • Author: Prashant Raman
  • DOI: 10.5958/0974-1852.2016.00004.3

• Sexual Harassment at Workplace: Revisited

  • Author: Deepak Sharma
  • DOI: 10.5958/0974-1852.2016.00005.5

• Marketing Strategies for Socially Responsible Products-Company Brand Name and Market Scenario: An Industry Cross-Sectional Study

  • Author: Zia Zehra Zaidi, Ravindra Kumar
  • DOI: 10.5958/0974-1852.2016.00006.7

• BOOK REVIEW

  Lecinski, Jim (Ed.). (2012). ZMOT Handbook: Ways to Win Shoppers at the Zero Moment of Truth, Google Inc., 74 Pages. (E-Book available at https://www.thinkwithgoogle.com/)

• Singh Pritam, Bhandarker Asha, Rai Snigdha (Eds.) (2016). The Leadership Odyssey: Sage Publication, 322 Pages