LBS Journal of Management & Research

Table of Contents

• RESEARCH NOTE

  Prime Minister Lal Bahadur Shastri's vision and its relevance to India today*

  • Author: C.P. Srivastava

• Market, customer and process orientation: An exploratory study

  • Author: Manmohan Bakaya

• Capability Enhancement and Value Creation*

  • Author: Vinita Bali

• RESEARCH ARTICLE

  Developmental marketing as a strategy for rural market: An exploratory analysis

  • Author: Pankaj Priya

• RESEARCH NOTE

  Capability enhancement and value creation*

  • Author: K.N. Memani

• RESEARCH ARTICLE

  Process of customer education and market creation

  • Author: Sudeshwar P. Singh

• The it driven SC2RM for creating value in knowledge economy*

  • Author: Ashutosh Mohan

• BOOK REVIEW

  A season of nights - A collection of poems