Mass Communicator: International Journal of Communication Studies

Table of Contents

• RESEARCH ARTICLE

  Anime in Asia: Why not Japanese?: Rethinking the local-global cultural nexus

  • Author: Umi Khattab, Gin Chee Tong

• Students’ behaviour towards cellular phone: A study of Himachal Pradesh University students

  • Author: Vir Bala Aggarwal, Anil Kumar

• Towards desired future for elderly second innings through e-communities

  • Author: Avani Maniar, Shivani Mehta

• Coverage of advertising news in newspapers: Content analysis of six Indian dailies

  • Author: Umesh Kumar Arya

• EDITORIAL

  Editor's Desk