Pranjana:The Journal of Management Awareness

Table of Contents

• RESEARCH ARTICLE

  Potential appraisal: A tool for development

  • Author: C V Ramanan
  • DOI: 10.5958/0974-0945.2017.00001.2

• Factors affecting brand choice of LEDs-An exploratory study

  • Author: Shallu Batra, Saavi Vashisht, Shamma
  • DOI: 10.5958/0974-0945.2017.00008.5

• Does celebrity endorsement affect customers ’purchase intention? analysis of findings from Delhi and NCR

  • Author: Anas Khan
  • DOI: 10.5958/0974-0945.2017.00002.4

• Impact of social media in present scenario

  • Author: Rajesh Kumar, Priyanka Agrawal
  • DOI: 10.5958/0974-0945.2017.00003.6

• Demonetization in India-A study of intent, agenda, and impact on indian economy

  • Author: Jitender Sharma
  • DOI: 10.5958/0974-0945.2017.00004.8

• Influence of nationality bias on indian consumer perception

  • Author: Sandeep Kumar, Amit Gautam
  • DOI: 10.5958/0974-0945.2017.00005.X

• An empirical study on ease of doing business with specific reference to brics nations

  • Author: Musheer Ahmad, Ram Singh
  • DOI: 10.5958/0974-0945.2017.00006.1

• Student personalities & impact of extrinsic factors to improve their academics and employability

  • Author: Vishal Srivastava, Anshita Tyagi
  • DOI: 10.5958/0974-0945.2017.00007.3

• EDITORIAL

  Editorial