South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Labour welfare and social security measures “A study of sugar industry in Punjab”

  • Author: Surjeet Kaur

• Customer preference and store selection criteria of big bazaar apparels in Bangalore

  • Author: S. Syed Ahamed, B. Percy Bose, A. Imrana Begum

• Capital market of India: A sectoral analysis

  • Author: Geetha, S. Nachimuthu, Shanmugha Priya, S. Kalimuthu

• Role of banking sector in Indian industrial development

  • Author: Anita Taneja

• Brand association and brand identity- A lasting relationship

  • Author: M. N. Prabadevi, A. Chandra Mohan

• Atithi devo bhava (A study on crm practices in hotel industry)

  • Author: S. Gayathry

• Service quality measurement for retailing: Benefits, need and implication

  • Author: Nishithkumar H. Bhatt, Vinit M. Mistri

• An empirical studyon factors influencing women to become an entrepreneur (with special reference to self-help groups, Chennai)

  • Author: R. Perumal, V. Padmini

• The survival of the fittest: Private label vs the manufacturer brand

  • Author: Vilas Nair

• Crop insurance-A case for effective execution of procedures by India

  • Author: Venkatesh. J, Sekar. S, Aarthy. C, Balasubramanian. M

• Elements of leadership style in chemical industry

  • Author: J. Johnson Pandian, P. Sundara Pandian

• CSR measurement in India: Problems and prospects

  • Author: Pravin Dange, S.K. Bose

• Impact of ICT on development in Indian scenario

  • Author: Puneet Kumar, Subodh Kumar, Shikha Saraswat

• Analysis of the opportunities for rural entrepreneurship and challenges in the light of global competition

  • Author: Ahamd Umar Khan, Ashfaque Ahmed Pinitode

• Human resources development and management for tourism in India

  • Author: Syed Asghar Mehdi

• Ethical concerns in business education

  • Author: KVSN Jawahar Babu, C Rani