South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Cultivation of large cardamom in anjaw district of Arunachal Pradesh: Commercialization and general profile of cultivators

  • Author: Philip Mody, Sodyong Kri, H.V Singh, Sri Ani Taggu

• Ambush marketing

  • Author: N. Kalyanaraman, M. Senthil Mathi

• The impact of relationship marketing orientation on brand equity-with reference to private commercial banks in Sri Lanka

  • Author: Y. Dhanushanthini

• Impact of organizational competence on job satisfaction- A study of business management teachers of the universities and colleges in Andhra Pradesh

  • Author: D.R. Nandan

• Emergence of international financial management in present scenario

  • Author: Sarita Bahl

• Cash investments in mutual fund can be tricky: A rural investors perspective

  • Author: Mamta Shah

• Customer perception on promotional methods at shopping malls in and around Tirupathi

  • Author: P. Raghunadha Reddy, N. Giri Babu

• The role of communication skills at workplace – A perspective

  • Author: Manju

• Consumer perception of tea brands: An empirical examination

  • Author: Shilpa S Kokatnur

• Passengers’ perception on service quality in kingfisher airlines – An empirical research study

  • Author: M. V. Subha, R. Archana

• Selection of mixed sampling plan with QSS-2(n;cN,cT) plan as attribute plan indexed through mapd and IQL

  • Author: R. Sampath Kumar, M. Indra, R. Radhakrishnan

• An empirical study on job satisfaction among employees of spinning/textile mills in tirunelveli district, Tamilnadu

  • Author: Subramania Bala Jeshurun

• Factors influencing shopping experience in organized retailing: An empirical investigation

  • Author: Adil Zia, Asif Akhtar, Mohammad Khalid Azam