South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  A study on customer relationship management at Kotak Securities Limited, Hyderabad A.P.

  • Author: T. Ravi, V. Ramchander Rao

• A literature review on mutual funds

  • Author: Monika Saini

• A study on employee engagement and performance in Sakthi Sugars Ltd, Coimbatore

  • Author: P. Rathinam

• Hospitaility industry technology: Trends and its implications

  • Author: K Santhosh Kumar, K. S. Chandrasekar

• Women empowerment in India – A challenging task

  • Author: G. Usha Sree

• Brand awareness -The influence in consumers’ purchasing decisions

  • Author: G. Sudhakar, M. Sreenivas, S. Suneetha