South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Exploring the link between market orientation and performance outcome of the supermarkets in Jaffna district

  • Author: Sathana Vaikunthavasan

• Age variances of children and conflict with their parents instigated by television advertisements

  • Author: K. Dilogini, S. Shivany

• A structural revisit at academic – industry interaction in ICT framework

  • Author: Ch. H.K.S. Kumar, V. Raghu Raman

• Human resource management practices: a theoretical review

  • Author: K.P. Renjith, C.J. Unny

• A study on women consumer behavior towards durable goods in Karimnagar town

  • Author: M. Madhu Latha

• A study on consumer behaviour and impact of consumerism towards household green products with a special reference to Chennai city

  • Author: R. Aravindhadhamodaran, D. Venkatramaraju

• Problems of rural women towards entrepreneurship: with special reference to Kale village in Maharashtra

  • Author: Patil

• Temperature dependent glycogen metabolic activity of freshwater cultivable fish, oreochromis mossambicus from Nanded district (MS) India

  • Author: U.M. Jaybhaye, R.P. Mali