South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Size effect: A cross-sectional analysis

  • Author: Rakhi

• Portrayal of women in media and its impact on young generation: a perception analysis

  • Author: Kasamsetty Sailatha, M. K. Khisar Pasha, M. T. Shruthi

• An analysis of college student's impulse buying behavior

  • Author: C. Nagadeepa, A. Pushpa

• An analysis of nifty index and construction of optimal portfolio using sharpe single index model

  • Author: Umaya Salma Shajahan, R.C. Pranavamoorthy

• CASE STUDY

  Socio-economic empowerment of dalit women through micro finance – a case study

  • Author: K.J. Rajanayaka

• RESEARCH ARTICLE

  Prospects of entrepreneurial development towards economic development

  • Author: M Ashoka, M.C. Duggappa

• Understanding entrepreneurship: a wealth of opportunities

  • Author: Goulap Jagadish Brahma, J.K. Panda