South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Rural development through agricultural tourism: a study based on Kerala

  • Author: K. Sravana

• Role of personality factors in clerical employees’ satisfaction with special reference to Banaras Hindu University

  • Author: R.S. Lal, A.P. Singh

• Role of micro finance in economic development – a therotical perspective

  • Author: V. Ravi Kumar, P. Karthika, P. Karthikeyan

• Impact of cosmetic advertisements on customer perception: a study with reference to women in Bangalore city

  • Author: Syed Kazim, Chitra