South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Factors influencing online impulse buying

  • Author: Sarita Devi, Neha Rohra, Shweta Jain

• A study on service quality of SBI banks in Coimbatore city

  • Author: P. Sopna, R. Saravanan

• An empirical study on web shopping behaviour among college girls in Sivaganga district

  • Author: V. Sivakumar, A. Muthupriya

• Online shopping: interplay of influencing factors, risks & benefits

  • Author: Sarita Devi, Parul Saini

• India's trade with SAARC countries: an evaluation

  • Author: Mohd Salim