South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Retail channel convergence: enabler of sustainable retailing in the digital economy age

  • Author: Manash Kumar Sahu, Arun Kumar Panda

• A paper on importance of online market research in e-tailing with special reference to social media

  • Author: Haris Unnipulan, KV Arun

• Factors influencing the choice of e banking services

  • Author: V. Siva Kumar

• Innovative ways of providing customer service to outshine your competitors

  • Author: Rahul Kumar, Esha

• Managing fruits and vegetables inventory: a study of retail stores

  • Author: Lamay Bin Sabir, Jamal A. Farooquie