South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  FDI- Impact on host country

  • Author: Runumi Das
  • DOI: 10.5958/2249-877X.2017.00080.7

• CASE STUDY

  A case study on the balanced scorecard for a business school

  • Author: Saurabh Gupta, Ruchi Tyagi
  • DOI: 10.5958/2249-877X.2017.00081.9

• RESEARCH ARTICLE

  Impact of online reviews and ratings on purchase decision in the field of bus transport services

  • Author: J. Joshua Selvakumar, Naidu R. Raghavan
  • DOI: 10.5958/2249-877X.2017.00082.0

• Yoga and healthy lifestyle: The most desired products in today's stressful environment

  • Author: Reetika Jain
  • DOI: 10.5958/2249-877X.2017.00083.2