South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  An empirical and analytical study of the fund performance and stock selection abilities of selected mutual funds in India

  • Author: Akshay Damani, Esha Mishra, Devanshi Mehra
  • DOI: 10.5958/2249-877X.2017.00009.1

• Consumer ethnocentrism: A comparison between generations X and Y

  • Author: Savitha Nair, K N Dhivya
  • DOI: 10.5958/2249-877X.2017.00010.8

• The latent of neuro marketing as a marketing contrivance

  • Author: A. J. Excelce, C Shilpa Rao
  • DOI: 10.5958/2249-877X.2017.00011.X

• Challenges faced by first generation entrepreneurs

  • Author: Srividhya Mouli, P. Roshni
  • DOI: 10.5958/2249-877X.2017.00012.1

• The politics of information systems projects: Learning from the CIO

  • Author: Dhruva Nath
  • DOI: 10.5958/2249-877X.2017.00013.3

• A comparative study on selected social insurance schemes of LIC and GIC in Malabar region

  • Author: P.J. Jomol, M.A. Joseph
  • DOI: 10.5958/2249-877X.2017.00014.5

• “Impact of research efforts on the promotions of academicians in management institutions: Some empirical evidences”

  • Author: Lokinder Kumar Tyagi, Elisha Arora
  • DOI: 10.5958/2249-877X.2017.00015.7

• Challenges in HR: A quality imperative for HR managers

  • Author: B. Nirmala Devi, L. Kanaga Lakshmi
  • DOI: 10.5958/2249-877X.2017.00016.9